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Lab

Ideology

Our work is based on the methodology of a quantum physics laboratory: we carry out experiments. Thanks to experimentation, we can develop innovative, attractive projects that stand out in the vast graphic world in which we live.

To experiment is to play with theories, to put them to the test and thus discover new things. As Saul Bass states:

“Where do ideas come from? Of looking at one thing and seeing another. To play, to play with possibilities, to speculate, to change, to push, to pull, to transform and, if you're lucky, you can think of something worth keeping, using and building.”

Below we present the processes and results of our experiments outside of the regular work we do with our clients. The purpose of this space is to inspire you, to learn about the scope of our work and, why not, to contact us for your future projects.