Type of client
Fashion & Beauty
Type of work

Silubra is a brand that produces handmade 925 silver jewelry created by the German designer (based in Colombia) Paula Diederichs.

As they were handmade pieces, the idea was to show at a graphic level those irregularities that characterize and make each piece that is produced by hand with a modified typography unique.

The graphic system is complemented by two types of illustrations to be applied both to communication pieces and to products. On the one hand, figurative illustrations that refer to the organic. A representation of the biodiversity in which the brand lives, since one of the main references for the creation of the pieces is the nature of Colombia. On the other hand, abstract illustrations paying homage to the story of the creator of the brand. A style that resembles the patterns created in Nordic silverware that Paula Diederichs has admired since her childhood.

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